One lab.
Many ways
to connect.
Art, design and technology.
Play as a way of coming together.

ABOUT PLAY.ABIT
We are Toni and Lucía — artists, programmers and designers exploring the relationship between art, technology and interaction.
We create digital experiences and interactive installations for events, exhibitions and cultural spaces, combining creativity and technology to transform ideas into unique experiences.
We collaborate with institutions, companies and production teams such as Diputació de Barcelona, Ideal Barcelona, Abacus and Fundació Cogul, developing projects that bring together design, programming and new forms of communication.
We use technology as a creative medium to build experiences where people are not just spectators, but active participants who interact, engage and become part of the process.
EXPERIENCES
FROM IDEA TO SPACEWe design experiences where spaces, technology and people come together.
From artistic installations to projects for museums, events and brands, we develop interactive systems that transform concepts into physical and digital experiences.
01Interactive installations
Spaces that respond, evolve and come alive
We create installations where audiences stop being spectators and become an active part of the experience.
By combining sensors, physical interfaces, sound, light and creative coding, we build systems where every interaction generates a unique response.
We develop immersive audiovisual pieces and participatory installations for cultural spaces, festivals and events.
02Digital experiences
New ways to explore, play and interact
We create digital experiences that combine storytelling, interaction and technology.
We design applications and interactive environments where programming becomes a tool for exploring concepts, learning and creating new forms of participation.
We work with Unity, OpenCV, artificial intelligence and custom interactive systems to create real-time experiences.
03Museum & cultural projects
New ways to connect stories and heritage
We collaborate with museums, cultural institutions and educational projects to create experiences that bring stories and content closer to audiences.
We transform information, heritage and knowledge into visual, participatory and interactive experiences.
From immersive installations to digital exploration tools, we design new ways of discovering and engaging with content.
04Events & exhibitions
Interactive experiences for public spaces
We develop experiences for fairs, conferences, exhibitions and brand spaces, using interaction as a way to communicate messages in memorable ways.
We design audiovisual installations, interactive systems and digital content adapted to each space, audience and objective.
We accompany every project from concept development to final installation, combining design, technology and production.
05Research & Experiments
Exploring new forms of interaction
Beyond client projects, we research and experiment with new relationships between technology, perception and participation.
We create prototypes and self-initiated works that allow us to explore new tools, languages and creative possibilities.
Ideas put to the test.
Experiences brought to life.
Listen
Understand the context, the people and what we want to inspire.
Explore
Research possibilities and turn ideas into prototypes.
Build
Connect design, content, software and physical elements.
Activate
Bring the experience into the space and put it in people's hands.